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13th of December 2018


Catch Up on the Trailers You Need to See

Just as it did with back-to-back teasers of “Toy Story 4” and “Dumbo” in the week leading up to Thanksgiving, Disney dominated the trailer scene after the holiday. Here’s a look at what worked, and what didn’t.

‘The Lion King’ (due July 19)

Disney has lined up a formidable cast of voices for the live-action adaptation of its 1994 cartoon favorite, including Donald Glover as Simba, Beyoncé Knowles Carter as Nala, Chiwetel Ejiofor as Scar, and Seth Rogen and Billy Eichner as Timon and Pumbaa. You won’t hear any of them in the initial teaser. Instead, only James Earl Jones — reprising his role as Mufasa — speaks. Although the live-action aspect confused many viewers, the director Jon Favreau’s stunning visuals and Hans Zimmer’s stirring music were enough to make this Disney’s most popular trailer debut ever, racking up nearly 225 million views in its first 24 hours.

‘Artemis Fowl’ (Aug. 9)VideoA preview of the film.Published OnNov. 29, 2018

If you’re not familiar with Eoin Colfer’s best-selling sci-fi novels, the teaser for director Kenneth Branagh’s adaptation might leave you a little lost. It’s long on atmosphere and short on exposition, as Judi Dench (playing Commander Root, a male character in the books) warns the 12-year-old criminal of the title (played by Ferdia Shaw), “Our world has never been more in danger.” The threat — a secret race of fairies! — seems pretty underwhelming.

‘The Aftermath’ (April 26)VideoA preview of the film.Published OnNov. 29, 2018

The title suggests this could be an alien-invasion thriller, and in a sense, it is: Keira Knightley and Jason Clarke star as a married British couple who move into the Hamburg home of a German widower (Alexander Skarsgard) after World War II. The new British trailer is somewhat more sedate than the American version released in October and features a subtitled scene in which Skarsgard speaks German to his young daughter. Yet both clips build to a melodramatic, love-triangle climax.

‘Serenity’ (Jan. 25)VideoA preview of the film.Published OnNov. 29, 2018

The first trailer for this film noir dropped in June, when the movie was scheduled for an October release. Now it’s been bumped into next year, and the significantly shorter follow-up clip doesn’t add much to the story of an unhappy wife (Anne Hathaway) who lures a fishing-boat captain (Matthew McConaughey) into a plot to kill her allegedly abusive husband (Jason Clarke, who’s also cuckolded in “The Aftermath”). It looks like a “Double Indemnity” wannabe but feels like a warmed-over “Body Heat.”

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