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16th of December 2018


These Are the Best New Makeup Launches of December 2018

Here at Allure, we love makeup. Like really, really love makeup. We could talk liquid liner, highlighter, and foundation all damn day (and we often do). After all, it is our job and not one we take lightly. We eagerly pore over every new launch, every emerging brand, and have an encyclopedia of dupes in our brains at all times. While we're partial to our particular faves, our heart rates spike with each exciting makeup release. Who knows, maybe there will be some newfangled primer that actually works for our finicky skin type or an innovative mascara that truly checks off every box on our criteria. That's the exciting part about the ever-expanding beauty market: finding new makeup treasures to further complete our artistic visions of becoming ourselves. Check out all the new makeup launches (and last month's launches) that we're currently obsessing over. (And don't forget to check out the new skin-care launches, too.)

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